Many industry trends suggest that online shopping will replace traditional, in-person shopping in the future. These trends also suggest that online marketing will become way more important than physical, in-person marketing. However, marketing experts aren’t too worried about these trends.
According to them, beyond these trends, there’s a need to address the basic human need for in-person interactions. Physical shopping and traditional marketing tools offer something to customers that their digital counterparts cannot provide. That’s why traditional marketing tools like custom-printed tents are still here to stay.
Using Custom-Printed Tents as Marketing Tools
A custom tent with logo is a fairly simple and low-cost marketing tool. Brand leaders find colorful and size-appropriate tents. Then, they customize these tents with the help of the sellers. Top custom tent sellers use advanced digital printing tools. They print all types of high-definition graphics on their tents with these tools.
Brand leaders can use these customization features to create eye-catching promotional tents. Unlike posters or billboards, tents are relatively rare and unique marketing items. They always attract people’s eyes, be it in the streets or at promotional events. Most importantly, these tents are cheap to produce.
Tents made of highly durable materials like vinyl or polyester will also last long. This durability makes them even more cost-effective. Technically, any small business can custom-create and buy promotional tents at cost-effective rates. But, how to use these tents as strategic marketing tools in 2022? Let’s explore.
Bring Your Marketing Efforts Outdoors
Just like in-person shopping is here to stay, in-person marketing is still highly relevant. A good-looking custom-printed tent will attract customers, no matter where you set it up. That’s why brand leaders must take their marketing efforts outdoors with the help of these tents. They can attend outdoor events like charity functions, farmer’s markets, conferences, tradeshows, etc., with custom-printed tents.
At these events, their tents will attract large numbers of eyes. The tents will expose their brands to larger audiences. Plus, marketing tents allow brand leaders to have direct, one-on-one conversations with their target customers. Marketers can invite target customers inside their tents. They can share brand-related details or present their products/services inside the comfort of their promotional tents.
Don’t worry – these best promotional tents on the market are made of highly weather-resistant materials. Rain or harsh sunlight won’t ruin your outdoor marketing plans if you use these tents.
Create Showrooms Outside Your Showroom
During the COVID19 pandemic, several brand leaders used custom-printed tents as part-time stores or customer contact centers. They essentially set up their tents outside their stores. The business leaders asked their customers to communicate with them from the tents to observe social distancing guidelines.
Both parties could maintain safe distances while engaging in meaningful conversations. In the post-pandemic era, creating these types of temporary outdoor store set-ups isn’t necessary for business leaders. But, they can still use these tents as flexible promotional tools. They host product launches or customer meetups in different locations with the help of these tents.
Tent marketing is easy, cheap, and highly effective. Use these tent marketing ideas to transform your brand’s promotional strategies this year!